The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Creditopia!
Agency: The Y&R Group/Wunderman / Dearborn
Client: Ford Credit Category: Non-Profit Organizations / Non-Profit - CD-ROM
Roy,Paul,Julie
Agency: Sedgwick Rd. / Seattle
Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Eric Hirsh, Diane Holmes, Dave Lee
Agency: UNION / New York
Client: Comedy Central Category: Consumer Television / Consumer Television :30/:25 Campaign
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Tomlinson, Bradley, Francis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Pagers, FlamZ, Foxhole
Agency: Wieden+Kennedy / Portland
Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Avoid Abuse
Agency: Ogilvy & Mather RSTM / Johannesburg
Client: POWA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Quit
Agency: TBWA Shanghai / Shanghai
Client: The Coalition for WNTD Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Brand Guide Line
Agency: Arnold Worldwide / Boston
Client: Oral B Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Jonas Bohlin
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Röhsska Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Brand Legends and Modern Myths
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: CSCA and ADFED Columbus Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
2003 NW Film Festival Poster
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
José, Nuno, Isabel
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ghandi, JFK, John Lennon
Agency: Saatchi & Saatchi / Sydney
Client: Coalition for Gun Control Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Finger, Reflex, Baby
Agency: McLim / los angeles
Client: Master Cabbie Taxi Academy Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Fishing
Agency: Bubba's Deli / Atlanta
Client: Tibor Nemeth Category: Trade / Trade Color Full Page or Spread: Single
Virgins
Agency: DDB Canada (Vancouver) / Vancouver
Client: BC Newspaper Group Category: Trade / Trade Color Full Page or Spread: Single
Happy New Year
Agency: DDBParis / Paris
Client: Viking Category: Trade / Trade Color Full Page or Spread: Single
boots
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: Time Magazine Category: Trade / Trade Color Full Page or Spread: Single
Fold
Agency: GSD&M / Austin
Client: Southwest Airlines Category: Trade / Trade Color Full Page or Spread: Single
Speed Bumps
Agency: Leo Burnett Company / Chicago
Client: Lakland Bass Category: Trade / Trade Color Full Page or Spread: Single
26 Lawyers
Agency: Rethink / Vancouver
Client: Harris and Company Category: Trade / Trade Color Full Page or Spread: Single
The Actros Perfume Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Extended Family, Lost and Found, Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Bathroomquote;Drinking Waterquote;Shower
Agency: Mullen / Winston-Salem
Client: Southeast Rural Community Assistance Project Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Car, Door, Bench
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
'Truck', 'Van', 'Taxi'
Agency: Saatchi & Saatchi / Mumbai
Client: Bharat Petroleum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Classic Festivita & Classic Gran dia
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arvid Nordquist Category: Package Design / Commercial Product Packaging
Stanley Packaging
Agency: Hornall Anderson Design Works, Inc. / Seattle
Client: PMI Category: Package Design / Commercial Product Packaging
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo
Client: The Coca-Cola Company Category: Package Design / Commercial Product Packaging
Musical Bottle
Agency: Saatch & Saatch Singapore / Singapore
Client: Brewerkz Category: Package Design / Commercial Product Packaging
Talking Heads, Once in a Lifetime
Agency: sagmeister inc. / new york
Client: Rhino Category: Package Design / Commercial Product Packaging
Lilt
Agency: Turner Duckworth / San Francisco
Client: Coca-Cola Great Britian Category: Package Design / Commercial Product Packaging
We're Moving
Agency: 10AM Communications Pte. Ltd. / Singapore
Client: 10AM Communications Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Fishing
Agency: Bubba's Deli / Atlanta
Client: Tibor Nemeth Category: Collateral Advertising / Collateral: Self-Promotion
Owners Manual
Agency: Gabriel deGrood Bendt / minneapolis
Client: Gabriel deGrood Bendt Category: Collateral Advertising / Collateral: Self-Promotion
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Advertising / Collateral: Self-Promotion
A few kind words
Agency: Host / Sydney
Client: Host Category: Collateral Advertising / Collateral: Self-Promotion
Global Crisis Counter
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan Category: Brand Gaming / Brand Gaming - Other Digital Media
Jarabe de palo Christmas
Agency: herraiz soto & co / barcelona
Client: Jarabe de palo Category: Brand Gaming / Brand Gaming - Other Digital Media
Timberland E-Commerce Website
Agency: Fallon / Minneapolis
Client: Timberland Category: E-Commerce / E-Commerce B2C - Web Sites
Award:
2004 Interactive Merit Award
Agency:
The Y&R Group/Wunderman / Dearborn
Client:
Ford Credit
Title:
Creditopia!
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
04267N
Award:
2004 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Washington Mutual
Title:
Roy,Paul,Julie
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04475A
Award:
2004 Advertising Merit Award
Agency:
UNION / New York
Client:
Comedy Central
Title:
Eric Hirsh, Diane Holmes, Dave Lee
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04476A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Gallery, Free Food, Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04477A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Tomlinson, Bradley, Francis
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04478A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller
Title:
Pagers, FlamZ, Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04479A
Award:
2004 Interactive Merit Award
Agency:
Ogilvy & Mather RSTM / Johannesburg
Client:
POWA
Title:
Avoid Abuse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04245N
Award:
2004 Interactive Merit Award
Agency:
Saatchi & Saatchi AtPlay / Cape Town
Client:
Amnesty International
Title:
expression
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04246N
Award:
2004 Interactive Merit Award
Agency:
TBWA Shanghai / Shanghai
Client:
The Coalition for WNTD
Title:
Quit
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
04268N
Award:
2004 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Oral B
Title:
Brand Guide Line
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04201N
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Röhsska Museum
Title:
Jonas Bohlin
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04181D
Award:
2004 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
CSCA and ADFED Columbus
Title:
Brand Legends and Modern Myths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04182D
Award:
2004 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
2003 NW Film Festival Poster
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
04183D
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04364A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04365A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
José, Nuno, Isabel
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04366A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04368A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04369A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Coalition for Gun Control
Title:
Ghandi, JFK, John Lennon
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04370A
Award:
2004 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04488A
Award:
2004 Advertising Merit Award
Agency:
McLim / los angeles
Client:
Master Cabbie Taxi Academy
Title:
Finger, Reflex, Baby
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
04489A
Award:
2004 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
Tibor Nemeth
Title:
Fishing
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04264A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
BC Newspaper Group
Title:
Virgins
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04265A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Viking
Title:
Happy New Year
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04266A
Award:
2004 Advertising Merit Award
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
Time Magazine
Title:
boots
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04267A
Award:
2004 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Southwest Airlines
Title:
Fold
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04268A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Lakland Bass
Title:
Speed Bumps
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04269A
Award:
2004 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Harris and Company
Title:
26 Lawyers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04270A
Award:
2004 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Actros Perfume Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04271A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Extended Family, Lost and Found, Nielson Rating
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04385A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04386A
Award:
2004 Advertising Merit Award
Agency:
Mullen / Winston-Salem
Client:
Southeast Rural Community Assistance Project
Title:
Bathroomquote;Drinking Waterquote;Shower
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04387A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
Homebody/Kabul, I Just Stopped By To See The Man, The Time of Your Life, Violet Hour, Wedding Band
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04388A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Landeszentrale für Gesundheitsförderung (State Office for Health), Mainz
Title:
Car, Door, Bench
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04389A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04390A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Mumbai
Client:
Bharat Petroleum
Title:
'Truck', 'Van', 'Taxi'
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04391A
Award:
2004 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arvid Nordquist
Title:
Classic Festivita & Classic Gran dia
Category:
Package Design / Commercial Product Packaging
Annual ID:
04085D
Award:
2004 Design Merit Award
Agency:
Hornall Anderson Design Works, Inc. / Seattle
Client:
PMI
Title:
Stanley Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
04086D
Award:
2004 Design Merit Award
Agency:
Loducca Publicidade Ltda / São Paulo
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Annual ID:
04087D
Award:
2004 Design Merit Award
Agency:
Saatch & Saatch Singapore / Singapore
Client:
Brewerkz
Title:
Musical Bottle
Category:
Package Design / Commercial Product Packaging
Annual ID:
04088D
Award:
2004 Design Merit Award
Agency:
sagmeister inc. / new york
Client:
Rhino
Title:
Talking Heads, Once in a Lifetime
Category:
Package Design / Commercial Product Packaging
Annual ID:
04089D
Award:
2004 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Coca-Cola Great Britian
Title:
Lilt
Category:
Package Design / Commercial Product Packaging
Annual ID:
04090D
Award:
2004 Advertising Merit Award
Agency:
10AM Communications Pte. Ltd. / Singapore
Client:
10AM Communications Pte Ltd
Title:
We're Moving
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04344A
Award:
2004 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
Tibor Nemeth
Title:
Fishing
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04345A
Award:
2004 Advertising Merit Award
Agency:
Gabriel deGrood Bendt / minneapolis
Client:
Gabriel deGrood Bendt
Title:
Owners Manual
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04346A
Award:
2004 Advertising Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04347A
Award:
2004 Advertising Merit Award
Agency:
Host / Sydney
Client:
Host
Title:
A few kind words
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04348A
Award:
2004 Interactive Merit Award
Agency:
Hakuhodo / Minatoku
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04218N
Award:
2004 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Jarabe de palo
Title:
Jarabe de palo Christmas
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Annual ID:
04219N
Award:
2004 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Timberland
Title:
Timberland E-Commerce Website
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04204N
